How to Set Up Shopify Store for International Sales?


To make sure your Shopify shop is usable, aesthetically pleasing, and practical for buyers worldwide, there are a few essential steps to setting it up for international sales. From configuring currencies and languages to handling shipping and taxes, this thorough book will cover what you need to know to effectively open your shopify development company in Manchester or around the world.

Setting-Up Shopify Store for International Sales

Choose the Right Shopify Plan

Verify you have the correct Shopify plan before starting. While Shopify has a number of options, the Shopify or Advanced Shopify plans are advised for sales abroad. These plans provide sophisticated functions like support for many currencies, worldwide domains, and thorough reporting.

Set Up Multi-Currency Options

International sales depend heavily on Shopify’s ability to handle many currencies. In order to make this possible:

  • Launch Shopify Payments: Click “Settings,” then “Payments,” in your Shopify admin. Should you not have done so before, activate Shopify Payments.
  • Activate Multiple Currencies: To activate various currencies, go to “Settings,” then “Payments,” and choose “Manage” next to Shopify Payments. Add the currencies you want to support by scrolling to the “Currencies” area.
  • Convert Currency: Set Shopify converts currencies automatically using the current exchange rates, however you may tweak the rounding criteria to make sure prices seem uniform and polished.

Localize Your Store

Translation of your store’s content into other languages and modification of other components to fit regional tastes are known as localization.

  • Translate Your Store: Use the language editor included into Shopify or other programs like Weglot or Langify to translate the content of your website. These cover email alerts, checkout pages, and product descriptions.
  • Make Local Domains or Subdomains: Make domains or subdomains particular to a nation for a more regionalized experience. Please add your domains or subdomains by going to “Online Store,” then “Domains.” Assign them to certain nations or areas.

Optimize for International SEO

Set up your business for international SEO to draw in visitors from other countries.

  • Hreflang Tags: Tell search engines the language and nation a page is meant for by using hreflang tags. Search results are enhanced and duplicate content problems are avoided.
  • Research with Keywords: Research keywords for every intended market. Discover popular search phrases in several languages with the help of Ahrefs or Google Keyword Planner.
  • Content that is Localized: Write something that is relevant to every market. This covers product descriptions, blog entries, and other site material that appeals to local consumers.

Manage International Shipping

International sales heavily rely on shipping. Customers need to have dependable and reasonably priced delivery choices:

  • Establish Shipping Zones: To establish shipping zones for the countries you want to ship to, go to “Settings,” then “Shipping and delivery.” Determine various shipping costs according to the location.
  • Choose Shipping Carriers: Offer dependable delivery choices by partnering with international shipping companies like DHL, FedEx, or UPS. Shopify Shipping offers more savings.
  • Provide Shipping Estimates: To control client expectations, make delivery schedules and prices known before checkout. For quicker delivery, think about providing choices for expedited shipment.

Manage International Taxes

International sales may be tricky with taxes, but Shopify makes things easier:

  • Organize Tax Rates: Set up tax rates for every nation or area you are selling to by going to “Settings,” then “Taxes.” Shopify will then compute taxes depending on the location of the client.
  • Include Taxes in Prices: Think about including taxes into your product costs for a more seamless consumer experience. Selecting “All prices include tax” under “Settings,” then “Taxes,” will configure this.

Customize Payment Methods

Providing a range of payment options helps boost your conversion rates:

  • Turn On Local Payment Options: Shopify Payments offers a number of local payment options, including Sofort in Germany and iDEAL in the Netherlands. Select “Payments,” then “Settings,” and turn on the pertinent options.
  • Use Third-Party Payment Providers: PayPal, Stripe, and other local choices are examples of third-party providers you may use if Shopify Payments isn’t accessible in your region.

Provide Excellent Customer Support

Giving foreign clients who may have queries or concerns first-rate customer service is essential:

  • Customer service should be available in many languages. For questions, use translation software or employ multilingual support workers.
  • Give clients a number of options to get in touch with you such as, social media, phone, email, and live chat.

Monitor and Analyze Performance

Making wise judgments and refining your foreign sales plan are made easier when you routinely track the success of your shop.

  • Use Analytics Tools: The reports and analytics that are included into Shopify provide you information on how well your shop is doing. For even more comprehensive statistics, you may also use Google Analytics.
  • Monitor Metrics: Watch important statistics for every market, including traffic, conversion rates, and average order value. Employ this information to spot patterns and make the required changes.


Planning and executing a Shopify shop for worldwide sales requires considerable consideration. These are the steps you need to take to build a store that serves clients worldwide, provides a smooth buying experience, and optimizes your sales potential. To maintain your competitiveness in the international market, make sure you always improve and modify your shop in response to consumer input and performance statistics.

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